@conference {3678,
	title = {BRIEF COMMUNICATION: Farmer Learning and Extension {\textendash} The Beef + Lamb New Zealand Approach},
	booktitle = {Proceedings of the New Zealand Society of Animal Production},
	volume = {74},
	year = {2014},
	month = {06/2014},
	pages = {186-188},
	address = {Napier},
	abstract = {While the sheep and beef sector has faced considerable challenges over recent times, it remains New Zealand{\textquoteright}s second largest primary industry and export sector, contributing over $7 billion to the New Zealand economy each year. Importantly, the Red Meat Sector Strategy (RMSS), released in May 2011, defined a suite of initiatives that could be employed to grow the sector{\textquoteright}s economic contribution, and also to improve the profitability of all participants in the red meat value chain...},
	issn = {1176-5283},
	author = {Wakelin R and Champion S}
}
