Abstract
Since the completion of the latest GATT negotiations a lot of reflection has been devoted to new opportunities that will be offered to New Zealand's primary industries, but there is a more subtle issue that is less frequently mentioned. The effects of competition will be felt by every sector of every industry. In a country committed to freer trade and in a world increasingly moving in the same direction, no industry will be able to lay claim to more land, water, research resources or investment than it can justify by way of return. For the sheep industry, this means looking beyond mere survival, towards shaping the future by making the best possible use of resources devoted to it. Sheep farming must become more than just a default land use.
Proceedings of the New Zealand Society of Animal Production, Volume 55, , 315, 1995
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