The genesis of this contract session was a perceived need for an update on the progress being made in the well-documented objective of those involved in the processing and marketing of animal products to move at least a proportion of what was historically a commodity into more valuable market niches. The potential of entry into the apparently lucrative markets of functional foods, pharma- and nutraceuticals, human medicine, and health and wellness has spawned new areas of research and development…
Proceedings of the New Zealand Society of Animal Production, Volume 65, Christchurch, 335, 2005
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