Abstract

While the sheep and beef sector has faced considerable challenges over recent times, it remains New Zealand’s second largest primary industry and export sector, contributing over $7 billion to the New Zealand economy each year. Importantly, the Red Meat Sector Strategy (RMSS), released in May 2011, defined a suite of initiatives that could be employed to grow the sector’s economic contribution, and also to improve the profitability of all participants in the red meat value chain...

R, Wakelin, and S Champion

Proceedings of the New Zealand Society of Animal Production, Volume 74, Napier, 186-188, 2014