The business of food production from animals, its attendant research and technology transfer industries, and science in general are all under attack from various factions within society. Generally, we see various causes come and - like fashions - go, but recently there has been an emergence of a number of attitudinal trends that seem to be ‘ganging up’ on the animal production sector. These appear to be increasing in number and intensity. It is as if the observation that “Something is rotten in the state of Denmark.” – so bluntly voiced by Marcellus in Shakespeare’s Hamlet - could apply to some countries in the modern world, New Zealand included. As members of a society of animal production, we owe it to the livestock industry to counter these negative trends …
Proceedings of the New Zealand Society of Animal Production, Volume 62, Palmerston North, 1-2, 2002
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