Abstract

Meat quality has different definitions for different people and in different countries, depending on their posi-tion in the value chain. However, the consumer who repre-sents the endpoint of the chain has clearly signaled inconsistent quality of meat as a major consideration in the declining purchases of red meat.

PA, Speck, AH Kirton, and JN Clarke

Proceedings of the New Zealand Society of Animal Production, Volume 56, , 146, 1996